The jury commented about the building:

"It is not normally in the power of architecture to move onlookers to tears, but this extraordinary building has inadvertently proven its ability to do just that. How is it possible that a building can generate an immediate and pervasive sense of welcome, warmth, serenity - and even love - in the context of a frantic Hammersmith thoroughfare – and in the shadow of a dauntingly huge NHS hospital? This is the poetry that Rogers Stirk Harbour have worked at the Maggie’s Centre in Fulham Palace Road. Their quietly confident building is truly, unquestionably a haven for those who have been diagnosed with cancer. Their achievement is in having created a completely informal, home-like sanctuary to help patients learn to live - or die - with cancer, beautifully.

"The jury felt that RSH’s Maggie’s Centre exceeds at every level this most demanding of briefs; to create a sanctuary for terminally ill cancer sufferers for a client and personal friend of the architect with a deep conviction in architecture’s power to shape our experience, and who has dedicated the building to the memory of his wife. Richard Rogers and his team have produced a timeless work of architecture that not only distills the intentions of this brief but expresses in built form compassion, sensitivity and a deep sense of our common humanity."

Winning this RIBA award means Maggie's London is automatically considered for the shortlist for the Stirling Prize which will be announced later in the year.